Many small businesses may not be aware of the free online promotional tools that Google offers.

To take advantage of these, go to business.google.com. You’ll need to register for a free Google My Business account and claim your business.

Once you do, you’ll get a free business profile where you can list essential information about your business, including a description, a list of products and services, hours of operation and more.

In fact, you can choose to get calls and messages through your profile, as well as create regular posts to promote your business, just like you would on Facebook or other social channels.

After you have been using Google My Business awhile, you’ll even get statistics on how many website clicks you get, phone calls, direction requests and bookings if you have them enabled.

Finally, another cool feature is a free marketing kit, available at https://marketingkit.withgoogle.com. You can choose from a few design options, then order a set of free promotional stickers or download printable and sharable items including posters, a table-tent design and social post graphics.