This week's tip, your Facebook page. Imagine it's a physical brick and mortar business. And posts on your page are products on your shelves.

Would your business be looking new, shiny, and interesting to a potential customer? Or would it look like an abandoned warehouse that no one wants to enter?

Your Facebook page is really a digital window into your business. If your business page is an abandoned warehouse, look at it from a potential customer's perspective.

Is this really how you'd like your business perceived to the digital world?