We often think about product and brand positioning, but a lot of times we forget about our personal brand and positioning ourselves as a brand. Your positioning statement is not about you, it's about what you do or the value you bring to your target audience. It's the reason people want to be on your team.  In this episode, we dive into how to create a positioning statement as well as questions you can ask yourself to get clear about your positioning statement.  Hint: this is really helpful for crafting a clever elevator pitch!!