Take Control With Nicole

Today's episode we're wrapping up 2023 and taking our learnings on board and creating change for a fabulous start to 2024. I'll take you through a health check on your business to see you wrap up your 2023 business year.   We dive into:

• How often we ask ourselves what do we really want
• Aligning the time and space correctly
• Updating processes and systems
• Marketing & sales opportunities
• Creating more efficiencies in your business

  For more detailed shownotes and full transcript of the episode, click here:  https://theartisans.com.au/podcast/episode-145/

Today I'm chatting with Google Ads specialist and systems geek, Kaity Griffin about supercharging your business with Google Ads.   We dive into:

• Creating targeted strategies
• Crafting a good ad for your business
• What to expect from metrics
• When Google Ads aren't the right step

 

For more detailed shownotes and full transcript of the episode, click here: https://theartisans.com.au/podcast/episode-144/

In this episode, we're sharing the fabulous stage of a project, the handover and offboarding stage.   We dive into:

• Breaking down the intentions and milestones
• Documenting the key moments of change
• Future user experience
• Disconnecting from client and service provider

For more detailed shownotes and full transcript of the episode, click here: https://theartisans.com.au/podcast/episode-143

Today's episode is all about finding the best tech systems for your business. And that all starts with awareness. We'll talk through not using the tech systems full capabilities and finding the right system firt for purpose and connecting that into the wider business.   We dive into:

• Identifying what may no longer serve the business goals
• Understanding the annual investment
• Speaking directly with the vendors
• Process alignment and future proofing

 

For more detailed shownotes and full transcript of the episode, click here: https://theartisans.com.au/podcast/episode-142/

Today I'm chatting with Founder of Story Time Studios, Krystian Ostrowski about tools for scaling your business.   We dive into:

• The difference between branding and marketing
• Getting clear on your message
• Using a dashboard for your marketing
• Strategy includes what not to do
• How Ai plays into marketing

 

For more detailed shownotes and full transcript of the episode, click here: https://theartisans.com.au/podcast/episode-141/

In this episode, we'll explore the transition into 2024 and whether it's time to reconsider and adjust the fundamental building blocks of your business for the year ahead.   We dive into:

• Updating your operations
• When the right time is for your update
• Finding clarity in a pause
• User application testing

  For more detailed shownotes and full transcript of the episode, click here: https://theartisans.com.au/podcast/episode-140/

Today I'm taking you on a new adventure through the land of nurturing your leads and the systems to support this.   We dive into:

• The ways in which your leads come into the business
• Creating templates for consistency and ease
• The proposal phase and agreement documentation
• Onboarding the new client
• The tech considerations

  For more detailed shownotes and full transcript of the episode, click here: https://theartisans.com.au/podcast/episode-139

Today I'm chatting with The Construction Copywriter, Cathy Camera about headache free marketing - music to my ears! We chat about all things content, including why case studies are so effective and how you can use them in your business.

  We dive into:

• Being clear on your target market
• The power of testimonials
• Selecting impactful words
• Understanding SEO and keyword research
• Marketing is much more than social media

 

For more detailed shownotes and full transcript of the episode, click here: https://theartisans.com.au/podcast/episode-138/

Today we're continuing our conversation about Standard Operating Procedures, and exploring more from an operational point of view.   We dive into:

• Communicating tasks and expectations
• Providing training and support
• Asking for feedback
• Creating a positive environment

 

For more detailed shownotes and full transcript of the episode, click here: https://theartisans.com.au/podcast/episode-137/

Documenting your fabulous SOPs for your business is one thing, but getting your team on board and using them efficiently is another.   We dive into:

• What you actually have documented
• Communicating the SOPs with your team
• Resistance to change from your team
• Monitoring the team's use
• Encouraging your team

For more detailed shownotes and full transcript of the episode, click here: https://theartisans.com.au/podcast/episode-136/