Giving only one price can be an ultimatum. By creating two or three options, you’re competing against yourself (which is a good thing!)

But there's another - more subtle - reason that adding options makes sense. It helps people to feel comfortable saying "no". Because they don't say "yes" until they have safely let go of some alternatives.

Want the full series of the 6 Barriers to Pricing that I have observed?

Buy the 6 Pricing Barriers in a short, easy-to-read PDF format from here.