In this episode, Meredith interviews Crystal Haryanto, an economic consultant and author of the new book The Glory of Giving Everything: The Taylor Swift Business Model. They discuss the creation of Crystal’s course centered around Taylor Swift’s business strategy, the intersection of her artistry with public policy, and the unique relationship between Swift and her fans. Crystal shares insights from her upcoming book, which explores the business model behind Taylor Swift's success and the significance of giving in the creative process.

Episode show notes:

* Purchase Crystal’s book The Glory of Giving Everything: The Taylor Swift Business Model

Episode chapters:

00:00Introduction to Crystal Herrianto

01:58Crystal's Swifty Origin Story

05:32The Impact of Taylor Swift on Personal Growth

07:43Creating a Course on Taylor Swift

10:37 Exploring Taylor Swift Through Policy

13:51 Reflections on Taylor's Music and Ownership

17:04 Taylor Swift as a Billionaire with a Purpose

18:51 The Role of Fans in Taylor Swift's Success

20:34 Taylor Swift's Community Engagement and Activism

22:09 Taylor's Unique Business Model and Artistic Integrity

24:49 Marketing Genius: Storytelling and Engagement

29:58 Future Prospects: What’s Next for Taylor Swift?

33:39 The Glory of Giving Everything: Insights from Crystal's Book

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