As the Founder and CEO of his firm, Roderick Jefferson & Associates, Roderick Jefferson has made a career out of helping organizations get their sales enablement initiatives into tip-top shape. A speaker at the 2020 B2B Marketing Exchange, Roderick reveals how a few key adjustments to rep on-boarding, enablement and collaboration practices can help decrease time to revenue. Listen to this session to learn how to:

• Build a role-specific continuing education program;
• Develop a consistent, scalable and repeatable baseline of learning;
• Increase funnel opportunity by aligning all selling metrics to the buyer’s cycle; and
• Use the latest tools and technology to track revenue focused metrics & KPIs.

RELATED LINKS

• Learn more about Roderick Jefferson & Associates