Once your business has discovered its purpose, it’s tempting to launch it with great fanfare and a three-month communications campaign. But some corporate cultures, particularly those that are analytical and problem-solving, will reject that approach.

A slow burn is often more effective than a big bang. That’s the path that Alan Dunsmore, CEO of Severfield, the UK’s largest steel fabricator, choose to take. And it’s working.

Listen to how he does it on the latest episode of The Purposeful Strategist.