How do you determine if something is good value?

What screams at you oh I have to have this and look at the price or they’re looking for how much for that? Sure, a pair of shoes, that fabulous blazer, the middle best house on the street, they can be fairly easy to put a value on.

What about knowledge? How do you place a value on knowledge? How do you judge a value someone else has placed on it?

Key Points:

• Real Life Challenge: Perceived Value (3:17)
• Perceived vs Known Value (5:13)
• Create Context: Contrast is Key (5:56)
• How Do We Judge Value? (6:40)
• Take the Weight Off Your Sales Runway (7:28)
• Social Proof (8:31)
• The Power of an Education (9:28)
• The Warm Audience(12:28)
• Education is NOT Sales (12:55)
• You Win!: The Value of Information (13:41)

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