The world offers much but can never deliver. We are promised happiness, peace, and joy if we buy into the pursuits of our culture. But since sin came into the world it has only been able to offer brokenness and discontentment. Jesus was set against the ways of the world in order to bring us something new - a Kingdom that would last forever. John exhorts the church to turn their affection away from the promises of the world and instead turn their affection toward Jesus who is making all things new.