David Fallarme is the VP of Marketing at Owner.com. At the time of recording, he was a Fractional Chief Marketing Officer and Marketing Advisor for Series A and B startups.

He's built and led marketing teams at companies big and small, from public companies like HubSpot and Electronic Arts to venture-backed startups like On Deck, ReferralCandy, and App Annie.

David has seen versions of the "growth movie" a few times, having driven growth & acquisition for products with millions of users, leading regional marketing teams, and working with founders at growth-stage startups.

In this episode, we talk about growth marketing advice for Series A and B founders; playing games of mastery and learning; what it takes to be a fractional CMO and marketer; and how to really build community.

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⁠(00:00)⁠ Trailer 

⁠(00:19)⁠ Fractional Intro ⁠

(01:30)⁠ David’s introduction 

⁠(03:04⁠) What Fractional marketers get wrong ⁠

(04:59)⁠ Equation of Career Progression 

⁠(05:27)⁠ Playing the game as a Fractional CMO 

⁠(06:33)⁠ Working on mastery and learning 

⁠(09:15)⁠ 6 games you can play in your life 

⁠(11:39⁠) Introspection and choosing your path 

⁠(13:48⁠) Shifting to a business mindset in marketing ⁠

(15:44⁠) Working as VP marketing at SpotDraft ⁠

(16:55⁠) Common mistakes in marketing strategy ⁠

(18:44⁠) Learning from similar business models 

⁠(19:44⁠) Navigating changes on On Deck 

⁠(22:31⁠) Building marketing communities in APAC 

⁠(25:57⁠) Pain points as a Fractional CMO 

⁠(27:06⁠) David’s tech stack ⁠

(27:29⁠) Crafting service menus for clients 

⁠(31:25⁠) Final advice for fractional marketers