The Attention Collection

Take Your Placebos


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A placebo is "a substance that has no therapeutic effect." It's a "measure designed merely to calm or please someone," and yet it's surprisingly effective. The truth is we use placebos in everyday life, whether we realize it or not. The trick is to recognize them, to take full advantage of their mysterious power, but also to see when we they've become a crutch. 

Will power is overrated. Take your placebos.

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The Attention CollectionBy attentioncollection

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