In this takeaway episode of The Content Mavericks Club, Jason Caffrey unpacks the key learning points from his interview with Michelle Adams, the Southwark entrepreneur who bootstrapped her pet care business from a single cat-sitting client to a £250k revenue stream.

Discover Jason's distilled insights on authenticity as a business differentiator, the nuanced art of a multi-platform content approach that achieves your goals, and the often-overlooked but vital element of founder self-care for sustained success.

👉 Authenticity isn't just a buzzword - it's the magnetic force that attracts your ideal audience and builds lasting loyalty.

👉 A multi-platform strategy shouldn't be about being everywhere - it's about being strategic where your audience actually is and tailoring your message for each space.

👉 Founder well-being isn't a luxury - it's the foundation for sustainable success.

🍒🍒🍒 Get the key takeaways for this episode Download the cheat sheet: https://offers.contentmavericks.club/michelle-adams-cats

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THE CONTENT MAVERICKS CLUB

https://contentmavericks.club

The Content Mavericks Club is a regular podcast featuring creators and entrepreneurs who share the challenges and successes they navigate in their business and digital marketing.

Each episode offers actionable content marketing insights for content professionals and business leaders who want to accelerate the return on their digital marketing.

With real-world lessons from real-world experience, The Content Mavericks Club won’t just help you raise your content game.

It will help you overcome personal and professional hurdles too.

Meet the content mavericks who get it right, get it wrong, and then get back in the game.

Hosted by Creative Kin CEO Jason Caffrey.

ABOUT JASON CAFFREY

LinkedIn: https://www.linkedin.com/in/jason-caffrey/

BlueSky: https://bsky.app/profile/jasoncaffrey.me

Jason Caffrey is the host of the Content Mavericks Club and CEO of Creative Kin, a content production and marketing company that drives growth for ambitious brands through the power of podcasting.

Through the Content Mavericks Club, he shares his expert insights and distills key learnings from conversations with leading content creators and marketers, providing valuable takeaways for those looking to enhance their own content game.

CREDITS:

Produced by Creative Kin: https://creativekin.co.uk

Recorded at Creative Kin podcasting studio London: https://creativekin.co.uk/podcasting-studio-london

Music: Andriy Mashtalir

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