New: Firestarters TakeOuts! Our fast-paced, all-you-need-to-know version of the Think with Google Firestarters podcast. In this series, we'll be sharing highlights of our favourite episodes in 10 minutes or less. We hope you enjoy it. The range of skills needed to be a media planner has never been wider, says Michael Lee, VCCP Chief Strategy Officer and APG Chair. Listen to find out what marketers can do to keep pace with change.