Takeshi Niinami became President and CEO of Suntory Holdings just over seven years ago, in October 2014. His task: to help the company manage the biggest event of its 120-year history – its purchase of the US’s Beam Inc, maker of Jim Beam and a host of other spirits, for US$16 billion.

In conversation with IMD president Jean-Francois Manzoni, he discusses why CEOs need to embody their company values, the challenges of multi-billion dollar acquisitions, and the importance of the Suntory Founder's Spirit.

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