The holiday shopping season is here, but what that means in 2020 is certainly a different story. In this episode of OnBrand, host Sarah Grace McCandless discusses the current retail landscape leading into the holiday season with Sean Ryan, an award-winning brand strategist whose expertise leading social and digital teams includes Fortune 500 retailers Target and JCPenney.

With the massive surge toward e-commerce further fueled by the pandemic, retail is under pressure to reinvent rapidly. Learn more about how this is affecting the criteria for delivering superior customer experience (CX), why listening to customer brand perceptions is now more critical than ever, and how a holistic digital approach can benefit retailers of all sizes during COVID and beyond.