As collegiate student-athletes, Jimmy DeCicco and his two brothers, Jordan and Jake, were tired of the usual bottled coffees and energy drinks loaded with sugar and artificial ingredients. To find an alternative, Jordan turned to a blender in his dorm room and brewed better energy with better ingredients. The all-natural, sugar-free, Super Coffee, was born.

In the Super Coffee HQ in NYC, Jimmy and I discuss his journey creating a successful brand, how sports influenced his business, creating a dynamic work culture, and Super Coffee's experience on Shark Tank. 

Try Super Coffee here: https://drinksupercoffee.com/