September 29, 2020

Taking a Niche Fit to New Heights with Taylor McCleneghan of Taylor Tall

49 minutes

Taylor is the co-founder and lead designer at Taylor Tall. For tall women seeking clothing thoughtfully sized to fit them, Taylor Tall is a consciously crafted clothing line that designs and produces timeless basics, customized for a true fit.

In this episode, you’ll learn:

Why she chose such a narrow niche for her target market and why that was initially a scary decision

The reason why a niche target market makes brands more successful

How defining your target market influences design and technical design - not just marketing

What competitive research Taylor did before perfecting her brand’s fit

The specific fit problems Taylor Tall solves

Who she got to be the brand’s fit model

What Taylor did at the beginning of her brand to lay the foundation for when her brand grew

How Taylor got into fair trade manufacturing

Why Taylor’s so glad to have had experience working in production management at a previous job

What things Taylor’s realized contribute to great factory partnerships

How NOT to handle issues during pre-production and sampling

Why Taylor and her husband chose “consciously crafted” as a brand pillar and what that means for their business and production

What inspires Taylor Tall designs

People and resources mentioned in this episode:

Taylor Tall website

Taylor Tall’s email

Taylor Tall on Instagram

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