In this episode of Marketing vs. The World, host Abbie Dando sits down with Jake, Managing Director at Curated, to discuss why 2025 might be the year your business should take a step back to take a step forward. Jake shares his unconventional journey into leadership, his experience of transforming Curated into a consultancy-driven agency, and why adopting a holistic, connected marketing strategy is crucial in today’s fast-paced world.

On a personal note, Jake reflects on the challenges of balancing professional success with finding time to “just be” amidst life’s constant demands. It’s an inspiring and insightful conversation for marketers, business owners, and anyone striving to strike the perfect balance.

Jake’s Career Journey

• From football coaching and university to leading a behaviourally driven marketing agency.
• How operations and marketing work hand-in-hand to drive success.

Why Businesses Need to Take a Step Back

• The importance of stepping back to review business and marketing strategies.
• How Curated’s framework—Enhance, Expand, Evolve—guides businesses towards sustainable growth.

Key Marketing Insights for 2025

• Why short-form video content will dominate platforms like TikTok, YouTube Shorts, and Instagram Reels.
• The growing importance of SEO-driven content that prioritises user intent across platforms (not just Google).
• Why businesses must connect paid media with organic content to ensure long-term ROI.

Personal Reflection: Finding Time to “Just Be”

• Jake opens up about the struggle to slow down and enjoy life amidst work, family, and daily pressures.
• The importance of setting boundaries and prioritising personal well-being.

Key Takeaways:

• A strong, connected strategy is essential for sustainable success—don’t operate in silos.
• Balance is key: businesses need both quick wins and long-term planning to thrive.
• Set boundaries to create space for personal reflection and well-being.

If you enjoyed the discussion about managing time and reducing "micro stresses," check out this insightful podcast: The Top Things Doctors Are Missing & Why We Are Sicker Than Ever.

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Marketing Vs The World is produced by Urban Podcasts.