Summary

In this episode of the Building Brands Podcast, Elijah Muhm shares his journey from co-founding a successful roofing company to transitioning into a consulting role. He discusses the strategies that led to scaling the business, the importance of sales psychology, and the need for a strong company culture. Elijah emphasizes the significance of personal branding and networking in business success, while also providing insights into effective leadership and sales training.

Takeaways

1. Elijah scaled a roofing business from $700,000 to $14.5 million.
2. He emphasizes the importance of a strong sales culture.
3. Transitioning to consulting allows him to help other businesses.
4. Sales training should focus on the psychology behind performance.
5. Building a personal brand is crucial for business success.
6. Networking is more sustainable than buying leads.
7. Company culture impacts employee retention and satisfaction.
8. Leaders must set achievable goals for their teams.
9. Understanding individual motivations is key to sales success.
10. Leadership development is a long-term investment.