Episode 92 - Taking Advantage of the Full Amazon Stack with Kiri Masters

Kiri Masters is the founder & CEO of Bobsled Marketing and marketplace institute and host of ECommerce BrainTrust. Author of Amazon Expansion Plan and new book Amazon for CMOs.  We talk Amazon a lot on this podcast.  I wanted to have Kiri on to discuss her philosophy both in how to expand and how to manage growth.  We discuss some really interesting topics including: What CMOs of big brands know about Amazon that we don’t Who you need on your Amazon team How to assemble your own all-star Amazon team? How to take advantage of the full Amazon stack rather than just focusing on one area. Plus more!