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Taking Calculated Risks In Business
Example 1:
Every single time a person comes through Penji, we document where they came from. We then ask questions about their company, what they like, and most importantly why they chose Penji. We have this documented and the importance of this is that because we know our customers reasonings and logic behind why they chose Penji, we can, in a way, use their words against future customers.
One of the newest mantras we are working with in 2019 is that Penji is simple, fast, and affordable. That didn’t just come over night. That came from time and money well spent. So why is this important. Well? We now know words that resonate with our customer base and when we place ads or talk to prospects to sell Penji to, we know the terminology to use that will allow them to understand.
The risk here is that when we invest $10,000 in advertisements, we need to make sure that we are right. Which leads me to example number 2.
Example 2: We have had a ton of conversations about advertisements. We’ve asked questions like:
This is important stuff here. So here is the calculated risk that we’ve taken to make sure that we benefit from a larger investment in ads.
The appropriate teams meet to discuss ads. They talk about the ad copy, the messaging, the targeting, and the creative that’s needed for the ads.
We then take the ideas that pass through and create close to 15 different versions for each ad set. If need to know these terms, drop a comment and I can expand on this strategy in more detail.
Those 15 different versions turn into close to 100 different ads. We then incrementally spend our money to find that one ad. We then take the winners and turn them into a full blown campaign.
This process takes time and you must be patience with the results, but if you prepare enough. That calculate risk, also guarantees you a victory.
Follow Us:
Podcast Website: http://www.tbeshow.com
Instagram: https://www.instagram.com/grzybowskij
YouTube: https://www.youtube.com/channel/UC9lkipQ_wV2vmzspwtdA7hQ
Sponsors:
Penji helps businesses by making graphic design simple, fast, and affordable for all. By delivering unlimited graphic design, Penji’s customers are able to shift their focus back to their customers and business..
Follow Penji Here:
Website: https://penji.co
Instagram: https://www.instagram.com/dotpenji
✨More Information✨
Enter code for 15% off your first month at Penji: FREEIDEAS
- Become a customer at Penji: https://penji.co/pricing/
- Receive Weekly Advice directly to your email: https://getfreeideas.com
- Subscribe to Free Ideas: https://www.youtube.com/@GetFreeIdeas
- Subscribe to Dear Dads: https://www.youtube.com/@deardadsco
View all episodes
By Dear Media
5
1515 ratings
Example 1:
Every single time a person comes through Penji, we document where they came from. We then ask questions about their company, what they like, and most importantly why they chose Penji. We have this documented and the importance of this is that because we know our customers reasonings and logic behind why they chose Penji, we can, in a way, use their words against future customers.
One of the newest mantras we are working with in 2019 is that Penji is simple, fast, and affordable. That didn’t just come over night. That came from time and money well spent. So why is this important. Well? We now know words that resonate with our customer base and when we place ads or talk to prospects to sell Penji to, we know the terminology to use that will allow them to understand.
The risk here is that when we invest $10,000 in advertisements, we need to make sure that we are right. Which leads me to example number 2.
Example 2: We have had a ton of conversations about advertisements. We’ve asked questions like:
This is important stuff here. So here is the calculated risk that we’ve taken to make sure that we benefit from a larger investment in ads.
The appropriate teams meet to discuss ads. They talk about the ad copy, the messaging, the targeting, and the creative that’s needed for the ads.
We then take the ideas that pass through and create close to 15 different versions for each ad set. If need to know these terms, drop a comment and I can expand on this strategy in more detail.
Those 15 different versions turn into close to 100 different ads. We then incrementally spend our money to find that one ad. We then take the winners and turn them into a full blown campaign.
This process takes time and you must be patience with the results, but if you prepare enough. That calculate risk, also guarantees you a victory.
Follow Us:
Podcast Website: http://www.tbeshow.com
Instagram: https://www.instagram.com/grzybowskij
YouTube: https://www.youtube.com/channel/UC9lkipQ_wV2vmzspwtdA7hQ
Sponsors:
Penji helps businesses by making graphic design simple, fast, and affordable for all. By delivering unlimited graphic design, Penji’s customers are able to shift their focus back to their customers and business..
Follow Penji Here:
Website: https://penji.co
Instagram: https://www.instagram.com/dotpenji
✨More Information✨
Enter code for 15% off your first month at Penji: FREEIDEAS
- Become a customer at Penji: https://penji.co/pricing/
- Receive Weekly Advice directly to your email: https://getfreeideas.com
- Subscribe to Free Ideas: https://www.youtube.com/@GetFreeIdeas
- Subscribe to Dear Dads: https://www.youtube.com/@deardadsco