We chat with Lau Yin May, Group Chief Marketing and Customer Experience Officer at Malaysia Airlines, about the side of aviation that most passengers don’t get to see. Tune in as she takes us through the challenges of accelerating their digital roadmap amidst a pandemic, what it takes to create a seamless online to offline experience for their customers, and the story behind “Satu Dua Tiga, Jom!”, their safety video that recently went viral.

To read more about this conversation, go to 2c2p.com/blog

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