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"Giants are not what we think they are. The same qualities that appear to give them strength are often the sources of great weakness." - Malcolm Gladwell, David and Goliath: Underdogs, Misfits, and the Art of Battling Giants

Jake Puhl is a co-founder of Firegang Dental Marketing. He is also the author of "How to Get Dental Patients with the Power of the Web". In this episode, he discusses the mental and marketing agility it takes to grow your practice despite BIG competition from bigger competitors.  

Find out more about Jake and his company here: http://www.firegang.com/jacob-puhl/