On this week’s episode of Brand:Me! I’m joined by Garrett Swann and Tom Speight, co-founders of Alphx, a new lifestyle apparel brand engineered for all men to help them fit better, feel better and be better. We all discuss best ways to take advantage of social media to launch a product, how owning a niche drives brand recognition, how to properly use your platforms to connect with your audience and customers, and some successful tactics to use when launching a new business.

Timestamps
7:38 - Building a brand foundation
13:43 - Relatable Marketing
18:47 - Don't worry about the call for help
26:17 - Wholesale and Boutique brands
30:22 - Trademark Attorneys

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