E169 – Taking Social Media Offline

This episode digs into the idea of creating or doing things offline and then bringing it back to your online channels. In the past we talked about some online product marketing examples but that isnt quite the same, that really is more link bait type items.

The examples today really focus on doing things IRL and offline and then filming or documenting it to some degree.

Offline Social Media Marketing Examples

Below are the examples that we referenced during the episode but also for past episodes we mentioned that you should revisit or listen to if you havent:

Link Bait Product MarketingMaybe Digital Marketing Isn’t the Answer

On Twitter is https://twitter.com/griner/status/963540295832014848 this great example from Arby's but it could be any outreach to those fans that you find on Twitter or Facebook or even on a forum.

And the example found in a Facebook Group was this great one about a florist that created content yes but really gave back and helped many people on a day that they might have been down.

So if nothing else just remember that you can create content offline or in other non traditional ways and share it online and in your social media accounts. You don't just have to create some animated gif or some static image but think about going beyond that and really reaching out to people when you can.

Full Transcript

Matt Siltala: [00:00:00] Welcome to another exciting episode of the business of digital podcast, featuring your host, Matt  and Dave roar. Hey guys, excited to have everyone join us for another one of these business of digital podcast episodes. As always. We've got Dave a re ready to go. How's it going, bud

Dave Rohrer: [00:00:20] is going in, is going in, is going

Matt Siltala: [00:00:22] awesome.

So today we're just going to jump right into it guys. We are talking. We're gonna start talking about taking social media offline and we may or may not, uh, massage that title a little bit. I don't know Dave, but, uh, just jump in and, and sheriffs your thoughts on this one. I know that this is one that's been brewing for a while and there's some tweets or some Facebook posts that have sparked this, but, uh,

Dave Rohrer: [00:00:46] On this one only for two years is only two years.

I guess that's part of the, I guess, good or bad that we've been podcasting that long, then we can have ideas that we just don't get to for two years. Um,

Matt Siltala: [00:00:58] very true. It,

Dave Rohrer: [00:00:59] yeah, [00:01:00] it's like, um, But, yeah, I know we actually just double check, check to make sure we hadn't covered this before. So episode 41, we did link bait, product marketing, product marketing, where we talked about, um, like the Australian tourism ad that they did a long time ago.

Yeah. Um, Adidas when they were selling the October Fest, um, O'Reilly auto center when they did the, they still have it, the flux capacitor, is it on their site? Like that kind of stuff, but that's

Matt Siltala: [00:01:28] all on,

Dave Rohrer: [00:01:30] you know, that's all online stuff. And then more recently we talked about the maybe digital marketing isn't the answer.

Yeah. Um, which of course, you know, we talked digital marketing. That was how I think we kicked off this year. I'm with Volvo and a couple of other places, basically talking about how they do their KPIs. The focus for this one though, is a couple of examples I found a while ago. And there was some other stuff that happened more recently that I saw, but one of the examples is a [00:02:00] florist for weddings or for like, I think it was for Valentine's day, he had leftover flowers.

So she took all of that leftover flowers. Created, I think it was like 10 or 15 additional bouquets and then went through drive-throughs at 10 or 15 different places ordered like a water or something. Um, and just gave a card and handed those flowers to whoever was in drive through.

Matt Siltala: [00:02:29] Oh, that