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Taking the friction out of open-web advertising
'Technology is going to make the open web as efficient as the walled gardens, but still allow it to keep its independence.'
Stephanie Himoff is bullish on the future of the open web. As EVP for publishers at Teads, it's practically in her job description. But in this episode of the MediaCat podcast, Himoff talks about why she thinks the immediate future of the open web has promise, from new technologies that will rid the medium of its 'complexity tax' to the return of the 'human premium'.
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By MediaCat'Technology is going to make the open web as efficient as the walled gardens, but still allow it to keep its independence.'
Stephanie Himoff is bullish on the future of the open web. As EVP for publishers at Teads, it's practically in her job description. But in this episode of the MediaCat podcast, Himoff talks about why she thinks the immediate future of the open web has promise, from new technologies that will rid the medium of its 'complexity tax' to the return of the 'human premium'.