Zack Flanagan is the CEO and Co-owner of Hive Marketing, which provides digital marketing and lead generation services to pest control and wildlife removal companies. Zack has years of experience in digital media, communications, branded and social content, and marketing. In addition to his role at Hive Marketing, Zack is also a Marketing Manager at Summit Environmental Solutions, a pest and animal control and home insulation company in Virginia.

In this episode…

When it comes to marketing, many business owners are worried about the budget. However, cheap marketing won’t get you anywhere. The industry isn’t the same as it was 15 years ago — you can’t just throw up a landing page with a few keywords and hope it resonates. If you really want to gain marketing independence, you have to invest in your initiatives. Luckily, expert Zack Flanagan is here to show us the best ways to go about it. 

Like most business endeavors, you get out what you put into your marketing. To make sure that you’re getting the most out of your investment, Zack suggests starting out with three key steps. First, you have to get the basics squared away, like SEO and lead generation strategies. Next, you should set long-term goals around initiatives like branding, local trade shows, and direct advertising. And lastly, you can expand your service areas. As you generate more revenue, you’ll be able to market your business further and gain more clients.

Never want to use a marketing company again? Listen to this episode of the Multiply You Podcast with Austin Clark and guest Zack Flanagan, CEO and Co-owner of Hive Marketing. Zack talks about top marketing strategies to gain independence and common mistakes to avoid. He also goes in-depth about how much you should spend on marketing, content creation and social media tips, and why top-notch marketing is not a quick fix.