Meet Talia Mashiach, founder and C.E.O. of Eved, a Chicago-based software firm that developed technology for meeting and event planners to automate payments to event suppliers. Learn how the company grew to over $9 million in revenue in four years, overcame planners’ fear of new software, why good business products should have a consumer feel, and why planners should constantly improve their business acumen. A must-listen for anyone who wants to use—or create new— technology to plan more efficient eve