In the latest episode of Taking the Pulse, we look back on three articles discussing big brands like Heineken, McDonald's and Booking.com that have been using their marketing dollars to make an impact. Read more in the links below. 

Ad of the Day: Heineken billboard uses solar energy to cool down your bear 

McDonald’s spotlights Latino film talent to boost industry representation 

How Booking.com Break Down Barriers for LGBTQ+ Travelers