A lot of companies in 2022 returned to in-person and hybrid programs. While many picked up where they left off before the pandemic—reconvening their user community in one location, albeit with smaller audiences—ServiceNow used the opportunity to take a different approach for their large, 16-years-running program, Knowledge. Rather than bringing their user community to a single location, they took their hybrid user program on the road instead.

Guest speaker Nellie Greely from ServiceNow shares:

• Why they took the non-traditional approach
• How they delivered consistent messaging while localizing the experience
• Learnings and best practices
• The future of Knowledge moving forward