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Generative AI creates 40 million advertising assets daily, yet less than 0.01% feature licensed human talent. Why? The traditional talent licensing process—weeks of manual negotiations, complex rights management, and analog workflows—is fundamentally incompatible with modern marketing's need for speed and scale.
In this episode, we explore Twinity's solution to this massive infrastructure gap. Learn how they're building the "Stripe for talent licensing"—an API-first platform that makes human talent infinitely scalable through digital twins. We dive into their Talent-as-a-Service (TaaS) model that reduces campaign deployment from 4-8 weeks to minutes, their strategic approach to partnering with talent agencies and rights-holders like Premier League clubs, and their vision for becoming the default representation layer for digital twins across all digital ecosystems.
By Alain DenzlerGenerative AI creates 40 million advertising assets daily, yet less than 0.01% feature licensed human talent. Why? The traditional talent licensing process—weeks of manual negotiations, complex rights management, and analog workflows—is fundamentally incompatible with modern marketing's need for speed and scale.
In this episode, we explore Twinity's solution to this massive infrastructure gap. Learn how they're building the "Stripe for talent licensing"—an API-first platform that makes human talent infinitely scalable through digital twins. We dive into their Talent-as-a-Service (TaaS) model that reduces campaign deployment from 4-8 weeks to minutes, their strategic approach to partnering with talent agencies and rights-holders like Premier League clubs, and their vision for becoming the default representation layer for digital twins across all digital ecosystems.