Talent Matters Podcast – Episode #7 – Julie Schiro PhD.

Title: From Digital Marketing to Viral Success: A Journey with Julie Schiro, PhD

Host: Donal O’Donoghue

In this captivating episode, our host Donal O’Donoghue engages in a lively conversation

with the accomplished Julie Schiro, PhD. Julie wears multiple hats as the Academic

Director of MSc Digital Marketing at UCD Smurfit and an Assistant Professor of

Marketing at UCD Smurfit. Let’s dive into the intriguing topics covered in this episode:

1. Career Path from the USA to Ireland:

o Julie shares her fascinating journey from the United States to Ireland. We

explore the motivations behind her move and the unique challenges she

encountered.

o Discover how her background in digital marketing led her to her current roles

at UCD Smurfit.

2. YouTube Channel Success:

o Julie’s YouTube channel has garnered over 1.3 million views! We delve into

her strategies for creating engaging content and building a loyal audience.

o Learn about the topics she covers, her storytelling techniques, and the secrets

behind her viral videos.

3. The Art of Going Viral:

o Going viral isn’t just luck—it involves a mix of creativity, timing, and

understanding your audience. Julie shares her insights on what makes content

shareable.

o We discuss the impact of social media algorithms, trends, and the power of

authenticity.

4. Jewellery Making Passion:

o Julie’s newfound interest in jewellery making adds a delightful twist to her

story. We explore how creativity outside of academia enriches her life.

o Discover how she balances her academic pursuits with this artistic endeavour.

Resources Mentioned:

 Connect with Julie Schiro on her website: www.julieschiro.com

Remember, these show notes provide a glimpse into the inspiring conversation between

Donal and Julie. For a deeper dive, be sure to listen to the full episode on platforms like

Apple Podcasts, Google Podcasts, or Audible.

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