We peek through the various key holes of some of the most exclusive events surrounding the NFL’s premier annual event. This deep dive includes reflections on parties hosted by Playboy, Maxim and Tao Group.  

Daniel J. Cohen, Dr. Mark Goldstein, and Dr. Brian "Booker" Wraith have attended every SB since 2002.  These tales are as much about sports, boozing and gambling,  as they are about friendship, tradition and extraordinarily generous charity.