She Did That.

Tales of An Accidental Entrepreneur with Claire Sulmers


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Claire Sulmers is the CEO and Founder of Fashion Bomb Daily, a direct-to-consumer fashion company that leverages content and community to power a multicultural shopping experience. Her pioneering work ushered in a new wave of digital journalism and e-commerce that fed and fueled an under-served community of African-American and Latino style lovers wanting to know more about brands from the culture. Claire hails from Atlanta, Georgia and holds a degree in French and African American studies from Harvard University. In 15 years, Claire has accumulated over 1.6 million followers, written a book titled “The Bomb Life," and now leads a team of 20 for Fashion Bomb Daily's media, e-commerce, marketing, and event platforms.

Produced by Dear Media

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She Did That.By Renae Bluitt

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