The Centrum Media calls itself Pakistan's first independent, digital news network. They're focused on the youth who make up 60% of the country's population. Their stories range from political news, policy analysis, social issues, human-interest stories and entertainment. But as we all know, it's challenging building a business solely on news. It's even harder in a place like Pakistan.
We spoke with Talha Ahad, founder and CEO of The Centrum Media, and Alexa Greenwald, the company's chief of strategy about building a viable business, as well as the opportunities for product differentiation in Pakistan.