<p>This week, Stewart and Travis get excited about YouTube Live, Facebook Live, and every other live video platform while also being honest about why some of them have failed spectacularly. They then talk to the skydiving force of nature that is Talia Wolf, who helps us understand how to use conversion optimization in new and interesting ways (not just changing button colors).</p>

This week, Stewart and Travis get excited about YouTube Live, Facebook Live, and every other live video platform while also being honest about why some of them have failed spectacularly. They then talk to the skydiving force of nature that is Talia Wolf, who helps us understand how to use conversion optimization in new and interesting ways (not just changing button colors).

Talia Wolf, testing outcomes, and jumping from perfectly good planes

A brutally honest look at marketing and mobile engagement, plus interviews with some of the brightest minds around technology, social media, marketing technology, MarTech, and customer experience. Hosted by VentureBeat's Stewart Rogers and Travis Wright.

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Talia Wolf, testing outcomes, and jumping from perfectly good planes

Talia Wolf, testing outcomes, and jumping from perfectly good planes