UX strategy is the intersection of UX design and business strategy. It’s a series of techniques that help product makers and stakeholders to derisk their product vision before it is released into the marketplace. But what of you aren’t working for some hip tech company but instead at a traditional enterprise with legacy systems, outdated processes and a siloed corporate structure? Using a healthcare industry business case, Jaime will walk us through how she applied digital transformation strategy to drive innovative software development and an organizational culture shift to support it.