Join us as we explore the exciting world of marketing within the IT industry in this episode, where we examine the dynamic roles and complex challenges that marketing professionals encounter on a regular basis.

 

𝐇𝐨𝐬𝐭: Adrian Bednarz  

𝐆𝐮𝐞𝐬𝐭𝐬: Jagoda Klonowska, Marketing Manager

Agata Brusiło, Senior Digital Marketing Specialist  

 

𝐓𝐡𝐢𝐬 𝐭𝐢𝐦𝐞, 𝐰𝐞 𝐝𝐢𝐯𝐞 𝐢𝐧𝐭𝐨:

- The most memorable marketing moments at SoftServe.

- Debunking the biggest misconceptions and myths about marketing.

- Exploring how IT marketing drives business, bringing value and revenue to companies.

- Hilarious and unforgettable marketing fuckups.

- The broad scope of tasks and tools in marketing, what makes it an exciting field, and how collaboration with other departments works.

- Why is joining the marketing field a valuable career path, and how can you take the first step toward it?

 

Get ready for an episode packed with insightful stories, practical advice, and inspiring conversations that will broaden your understanding of marketing in the IT industry.

 

𝐀𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐩𝐨𝐝𝐜𝐚𝐬𝐭:  

'Talk IT to Me' is a podcast for IT professionals who want to stay ahead of the curve. Join us each month for insightful interviews and discussions on the latest trends in the IT industry, covering market & technology insights, recruitment and career advice, and leadership in the digital age. 'Talk IT to Me' is hosted by Adrian Bednarz, a Talent Operations Excellence Manager with over ten years of experience in the IT industry, who is truly passionate about helping people find and build successful careers in IT.

𝐓𝐢𝐦𝐞𝐬𝐭𝐚𝐦𝐩𝐬:

00:00-2:04 Intro

2:05-12:40 Favorite marketing moments at SoftServe

12:41-17:21 Marketing in IT misconceptions

17:22-26:18 Most memorable f-up 🙂

26:19-36:03 What does marketing team do

36:04-40:50 Subjective challenges of marketing in IT

40:51-45:35 Trends and how to stay up to date

45:36-47:08 Is it worth getting into marketing

47:09-49:50 One future opportunity and one challenge

49:51- Final advice and outro