This podcast is for business owners who've already built something real, killer launches, real revenue, real impact but are still holding too much of the business together themselves.
In this welcome episode, we're unpacking why businesses that look successful on the outside can feel heavy and fragile on the inside and why this tension shows up right around the stage where growth should start feeling easier, not harder.
We'll talk about what's actually happening behind the scenes when everything lives in your head, why trying to be more disciplined or "less chaotic" doesn't solve it, and the leadership shift that allows your business to grow without you being the linchpin holding it all together.
If your business technically runs, but only because you're remembering timelines, translating vision, filling gaps, and acting as the backup plan, this episode will help you see what's asking to change next.
In this episode, you'll hear:
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Why this phase of growth isn't a mindset, motivation or effort problem
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How visionary CEOs unintentionally become the system as their business scales
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What should never live in a founder's head at this level of success
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The shift from "I can handle this" to "this shouldn't require me" and why that shift is part of the ROI
This isn't just a DIY systems podcast.
It's a CEO-lens show about leadership, responsibility, delegation, and building a business that can actually hold the weight of your success without asking you to slow down, shrink your vision, or burn yourself out.
If you're the visionary and the operator right now, welcome. You're in the right place.
Here's where to go next:
→ Connect with me on Instagram: https://www.instagram.com/katedwinellco/
→ Learn more about me: katedwinell.co
→ Systems & Spice Monthly Newsletter: https://katedwinellco.myflodesk.com/systems-spice-opt-in
→ Free Audio Training: 🎧 The 3 Systems Every Scalable Launch Needs Learn how to stop holding your launch together with memory, adrenaline, and vibes — and build systems that actually support growth. https://katedwinellco.myflodesk.com/3-systems-needed-audio
If you know a CEO who's the visionary and the operator right now, send them this episode.
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