September 25, 2024

Talkin' Backpacks w/ Peak Design's Founder Peter Dering

1 hour 34 minutes

Back in the Fall of 2008—several years before Instagram filters became a trend—Olympus introduced in-camera Art Filters in their DSLR cameras, specifically designed for the creative photographer. These filters helped transform basic images into works of art that deliver emotional impact, long before it became mainstream.

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Peak Design is one of the most recognizable names in the photography industry and probably the most well-known accessory brand in the space. From the Capture Clip, to straps, to bags, tripods, and more, the company recently set its sights on the outdoor and adventure market after years in development.

Peak Design's founder and CEO Peter Dering joins Chris Niccolls, Jordan Drake, and Jaron Schneider for a discussion about the company's history, product strategy, and -- of course -- the new Outdoor series of backpacks.

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In This Episode

00:00 - Intro (generational trauma?)

9:25 - Jeff Bridges is bringing back the Widelux

14:95 - Ilford is celebrating 145 years with limited edition retro packaging

17:56 - Canon made nearly half the digital cameras sold in 2023, but... Sony claims it has sold the most full-frame mirrorless cameras

23:54 - Google is adding C2PA content authenticity to Search and Ads

26:17 - Talking outdoor backpacks with Peak Design's Peter Dering

1:08:58 - What have you been up to?

1:12:39 - Tech support

1:30:37 - Feel good story of the week

...more