Episode 1: “Talkin’ Tourism”

Welcome to the very first episode of Mayberry: Unscripted. In this debut conversation, we’re setting the stage by talking about one of the driving forces behind Mount Airy’s growth and vitality—tourism.

Host Mayor Jon Cawley is joined by special guests Jessica Icenhour Roberts, Jamie Johnston, and Jenny Smith, the team behind Visit Mayberry, for an open and engaging discussion about what tourism really means to this community. From first impressions and favorite local moments to the strategy, storytelling, and collaboration that happen behind the scenes, this episode offers listeners a candid look at how Mount Airy is shared with the world.

The conversation explores how the idea of “Mayberry” has evolved—from its pop-culture roots to a modern destination built on authentic experiences, welcoming people, and local pride. The guests discuss how tourism supports small businesses, creates jobs, fuels events and attractions, and helps preserve the character of the town while embracing new opportunities.

Listeners will also get to know the personalities behind the promotion—why they’re passionate about Mount Airy, what makes this place different from anywhere else, and how they balance nostalgia with innovation. Along the way, they share personal stories, insights into current initiatives, and a preview of what’s ahead for both the podcast and the destination.

“Talkin’ Tourism” is an introduction not just to the podcast, but to the heart of Mayberry today. Whether you’re a longtime local, a frequent visitor, or someone who’s only heard of Mayberry through television lore, this episode invites you into the conversation and sets the tone for the stories to come.

This is where it begins—real talk, real people, and the real Mayberry.