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Talking About Audiences: What Sports Can Teach Us
What can the American orchestral world learn from major league baseball? The two industries have much more in common than you might think. After years as a media executive for MLB, Elizabeth Scott joined Lincoln Center in 2011 as Chief Media and Digital Officer. Here she talks with journalist Steven Winn about new ways of engaging traditional audiences. Recorded in San Francisco, May 13, 2012.
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By San Francisco SymphonyWhat can the American orchestral world learn from major league baseball? The two industries have much more in common than you might think. After years as a media executive for MLB, Elizabeth Scott joined Lincoln Center in 2011 as Chief Media and Digital Officer. Here she talks with journalist Steven Winn about new ways of engaging traditional audiences. Recorded in San Francisco, May 13, 2012.
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