We cover what is a marketing strategy and why is it important. There are 5 primary things when formulating the marketing strategy: 

1. Identifying the target market
2. What is your value proposition
3. Does it align with the business objective
4. Know your budget and resources
5. Measure and Optimize

Additionally, it is important to consider what channels you should be investing in. How does a marketing plan different than a marketing strategy. Be sure to tune in!

Resources:
Blog: 21 Marketing Strategy Tips
Online course Information: The Marketing Strategy
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