Why is it so hard for people to talk about money? In order to take your business to the next level, you need to be comfortable talking about money in an educated way. Understanding how money comes into and goes out of your business is the way that you can measure how you’re performing, and it’s critical that you be able to do it accurately and easily. Money is involved in every part of your business and in every transaction, so it’s time to get comfortable talking about it.