Brett Burford has worked for Fishbites for 5 years and shares a lot of knowledge about his experiences fishing and the bait!  What started out with a cut on an oyster bed and watching fish coming to see what they were smelling, Dr. William Carr made it his mission to unlock the scientific code.  The end result we get to see every time we open a bag of Fishbites is that pursuit coming to fruition.  Brett talks to us about his experience fishing from the big bend of Florida and how fishing is different on the East Coast of the State.  There is more knowledge contained about fishing and how to use Fishbites that you'll have to listen to get it all.  Get those note pads ready, because you're about to get some firehose knowledge!

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Theme music: Dirty Rock by Twisterium