In this episode of The Unsold Podcast, we dive deep into the world of B2B tech events with Grainne Reid, Head of Marketing at ExchangeWire—one of the most recognized names in media, marketing, and commerce.

Events have long been a hub for networking, education, and deal-making, but how are they evolving in the digital-first world? What does it take to plan and execute a global flagship event? And with rising expectations from attendees and sponsors, how do event marketers adapt to industry shifts while maintaining quality and engagement?

Grainne brings her insights from running ExchangeWire’s flagship ATS events in London, Singapore, and Tokyo, shedding light on event marketing, planning challenges, sponsorship strategies, and the future of industry events.

Key Talking Points:

✅ How B2B tech events have evolved and why networking is more critical than ever

✅ The planning process behind global events—from agenda setting to sponsor relationships

✅ Regional differences in event culture—what works in London might not work in Singapore or Tokyo

✅ The metrics that define event success—from attendee engagement to sponsorship ROI

✅ The shift from long-form events to shorter, more impact-driven formats

✅ The future of industry events—trends, challenges, and the balance between in-person and digital experiences

Tune in for a deep-dive into the world of B2B events and what it takes to stay ahead in a rapidly changing landscape.

Want to appear as a guest or suggest an industry leader to appear on The Unsold Podcast? Write to [email protected]

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