This week, we explore all things brand marketing with our resident expert, Lucy. She shares her insights on the emotional aspects of branding and the importance of making genuine connections with your audience. We discuss practical strategies and real-life examples for building a strong brand foundation, understanding customer personas, and creating impactful brand campaigns. Learn how to apply these insights to your own brand, whether you're revamping your website, discussing brand strategy with your CEO, or planning your next marketing campaign. We also chat about a trending TikTok video that reshapes how we think about sharing customer stories on websites and social media. See you on the pod!

Watch the trending TikTok video here: https://www.tiktok.com/@maggievirtually/video/7366183448681139463

Other resources:

Camilla Moore talking about social media as a way to verify: https://www.tiktok.com/@camille.moore_/video/7390417010460478726?_r=1&_t=8oGo4sfxX6m

Brand pyramid and guide: https://brandfolder.com/resources/brand-pyramid/

Follow us on LinkedIn:

Kelly Singsank: ⁠https://www.linkedin.com/in/kellysingsank/⁠

Lucy Pike: ⁠https://www.linkedin.com/in/lucy-pike-7a470984/⁠