Steve Brock leads a studio of talented and experienced researchers, strategists, designers, writers, programmers, project managers, an odd chef or two, photographers, videographers, organizational development specialists and assorted other creatives. As a studio, his team pulls together the most appropriate team for clients’ specific needs. And somehow, it all works. Brilliantly. With a wallop even.

For more than twenty-years (that’s like over a century in internet years), Steve’s team have helped some of the nation’s top corporations and not-for-profit organizations discover who they are, determine optimal ways to convey their story and then create experiences and artifacts that bring that story to life. You can call this the branding process, brand building or a host of other jargon-filled terms. Steve and his team call the end result delight.

Steve is very hands-on with all Brand:Wallop clients. He believes that every project matters and every client is a potential long-term friend. He not only gets involved in all the strategy work but even helps out on copy and photography when needed . At Brand:Wallop, they believe you and your staff will achieve greater delight with your brand (as will you audiences) if you experience it in the process of building your brand.

What you’ll learn about in this episode:

• Key trends in the branding space in 2023

• How brand is evolving in the world of ChatGPT and generative AI

• Why brand is still the best strategy to pursue for the health of your business even in the face of economic uncertainty

• How to differentiate in an industry when there seems to be an expectation that everyone shows up in the same way

• The power of moments in branding (see the Chip and Dan Heath book below)

• Steve’s latest branding success stories and nightmares

Additional resources: 

• Josh Dougherty on LinkedIn

• Steve Brock on LinkedIn

• A Brave New’s Website

• Brand: Wallop

• The Power of Moments by Chip & Dan Heath