Ensuring your customers experience a consistent and frictionless journey requires an omnichannel, “phygital” experience—one that connects them online and in-store. Bridging that gap between the digital and physical world is no longer a trend, but a key and necessary strategy in this new era of technology. So, GDS Group Presenter Sarah Tijou speaks with Bryn Rees, the Director of Digital Content Strategy at IKEA about mixed-realities, knowledge-powered adaptive content, and everyone's favourite – omnichannel. Let us know what you think in the comments or email [email protected]. 

Discussion points 

• What exciting new trends and technologies are you seeing/hearing about?  
• What is IKEA working on that's exciting you?  
• What have you seen elsewhere? Are there companies out there really inspiring you?  

Get in touch 

• Connect with Sarah Tijou 
• Connect with Bryn Rees 
• Or email [email protected] 

Resources mentioned in this episode 

• GDS Group – Meet the Boss roundtables 
• GDS Group – Summits 
• If you want to join our community of executives leading the way in business and digital transformation, sign up here: The Leading Provider of Virtual Executive Events & Summits | GDS Group 
• Ikea’s new virtual design tool deletes your furniture and replaces it with Ikea’s